Wild Posting / Fly Posting

Along the same lines of getting increasingly jaded, I learned a new word today - Wild Postings, or as Wikipedia - it also known as flyposting - [is a guerrilla marketing tactic through the act of placing advertising posters or flyers in legal or illegal places....]

[In the United States, these posters are also commonly referred to as wheatpaste posters because wheatpaste is often used to adhere the posters. Posters are adhered to construction site barricades, building façades and in alleyways]

I remember Apple iPod did a series of these worldwide in 2004. I now know the terminology for it.

Nice. 

Money Can Buy Happiness... Money Can't Buy Happiness

Money Can Buy Happiness... Money Can't Buy Happiness

Call me jaded, but it has been increasingly difficult for me to get as excited about good Outdoor Advertising as before. Sometimes it is about good media placements, clever content and location matching; sometimes it is the using digital interactivity to amplify the OOH experience (previously blogged in The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency) Grandiose production techniques are also great to capture attention and "burn" the message into the audience's minds.

But sometimes the simplest execution does it for me.

Flickering neon sign. Flickering for attention - is it spoiled? Or is it hiding a great creative?  
Well placed above the cashier too.

Spotted: 2013 Aug 16
Location: Seyanan City TGA Bookstore

소에 카르노 하타 국제 공항 (자카르타 공항)에서 승객 번호 및 광고의 성장

By Carol Chung

2013년 의 절반이 지나간 시점에서 작년 2012년을 돌이켜 보면, 싱가포르뿐만 아니라 인도네시아 자카르타 또한 수만 명의 여행 인파들로 인한 다사 다난 했던 한 해였습니다.

 

이전에 블로그에 올려진 2010년의 통계를 보면 자카르타 수카르노 하타 국제공항이 세계에서 가장 바쁜 공항 15위로 기록 되었었습니다. 그리고 2년 후인 2012년 최근 통계에 따르면 자카르타 국제 공항이 세계에서 가장 바쁜 공항 9위로 수치가 6계단 상승 하였습니다.

2년 전인 2010년, 자카르타 수카르노 하타 국제공항 한 해 이용객 수는 4천3백 7십 만 명 으로 추산 되었는데요 그 후 2 년 뒤인 2012년 자카르타 국제 공항 이용객의 수 가  5천 7백 8십 만 명에 육박하면서 32.6%의 엄청난 증가율을 보여주었습니다.

이러한 가파른 성장의 배경에는 가루다 인도네시아 항공사의 국제 항공 편 (주 175회 운행) 과 인도네시아 국내 여행객 들을 위한 라이온 국내 항공편(주 1,100편) 으로 인한 공항 이용객 증가로 보고 있습니다..

그로인해 현재 자카르타 수카르노 공항은 한해 6백 2십 만 명의 이용객을 수용할 수 있는 공항 확장 공사를 진행 중 이며, 이 공사는 2014년 에 완료 될 것으로 예상 됩니다.

 

Sky Team 항공사 내부 에서는 2014년가루다 인도네시아 항공사의 국제 항공 증편을 반기는 분위기 이며 베트남 항공 다음으로 동남아시아에서 가장 많은 국제 항공 편을 보유를 예상 하고 있습니다.

한편 대한 민국의 양대 국적 기 중 하나인 아시아나 항공사는 동남아 항공 노선 강화를 위해 2013년 7월 서울 자카르타/ 덴파사르 발리를 연결 하는 신규 항공 편을 새롭게 취항 하여 한국과 인도네시아를 여행하는 여행객 들을 대상으로 본격 적인 인도네시아 시장 진출 포문을 열었습니다.  

The Branded Crime Fighters

By Chris Ong

Across the globe, we always view any police force as individuals that are vigilant and brave; the same could be said for our own Singapore Police Force (SPF). We can be sure that we are safe in the hands of these crime fighters.

In recent years, we can see a rise in public awareness about crime prevention all around us.

“A brand is a psychological construct in the mind of everyone who’s aware of us,” said Mr. Ng, who was made police chief in 2010. He kicked started a series of campaign to educate us citizens to keep a look out for our surrounding and engage the public with the force.

An image paints a thousand words; a wall of text requires you to read through it, a video needs you to invest time if you want to watch entirely of it. Images does not have either of those problems, instead, what you see is what you get. Advertising not only benefits consumer goods, it can be used to create awareness and public message for everyone.

From pillar wraps to large format billboard display, we can see SPF putting effort to educate and encourage the public to fight crime together with the force.

Lowest Crime Rate in 29 Years

Statistics shows that Singapore enjoyed the lowest crime rate in 29 years. Of course, the vigilant policemen and patrolmen are doing their job diligently to ensure that these crimes would not happen under their watch. But a lot more effort was placed into crime prevention campaign that was spread across the nation.

TPM is proud to be part of SPF campaign which was pushed out in Mid-March. This campaign was spanned across various places in Singapore to ensure that the message to be well received nationwide.

Giant Lightbox located at Furam City Center 

Tri-vision Display located at People's Park Complex 

These awareness messages are strategically located at places with high human and vehicle traffics which ensure that no one misses them. To reach out to more people, SPF choose to make use of table tops across various major food centers to help push the awareness even more. Around 800 table top displays were used to cover 8 major food centers across Singapore. 

Joo Chiat Food Center Table Top Displays 

Sembawang Hill Food Center Table Top Displays 

Serangoon Food Center Table Top Displays 

Joo Chiat Food Center 

With that much amount of impression that is carefully placed at every corner of Singapore, we sure believe that these images are “Burn” into the minds of all our fellow citizens. As the saying goes, “Prevention is better than cure”, we strongly believe that these prevention measures that the SPF took will be well worth the effort.

Growth in Passengers Numbers and Advertising in the Soekarno-Hatta International Airport (Jakarta Airport)

By Carol Chung

In a blink of an eye, we are already passing the half year mark of 2013. 2012 was an exciting and fun year not only for us in Singapore, but also the millions of travelers that are flying in and out of Jakarta.

Our statistics in 2010 shows that Jakarta Airport (Soekarno-Hatta International Airport) was ranked in 15^th for the world’s busiest airport. As of year 2012, they have climbed and claimed the 9^th position, securing a place in the top 10 busiest airports of the world.

Serving 43.7 million passengers in year 2010, this number rise at a rapid speed when we saw the number of passengers grew to an amazing 57.8 million in year 2012. This was a 32.6% growth in just 2 years. Flying 175 flights weekly, Garuda Indonesia has the highest frequency for international flights in the airport. In terms of domestic flights, Lion Airlines are flying a whooping figure of 1,100 flights weekly to cater for the needs of the travelers. 

Jakarta Airport Statistics in Year 2012

Perhaps with the commencement of the Batik Airlines which is the subsidiary of Lion Air, we will see even more flight activities in the near future. Afterall, Lion Air placed a record breaking order for 234 A320 jets with Airbus in early 2013 - this had surpassed the previous record by Boeing ($22.4 Billion).

Plans to expand the Soekarno-Hatta International Airport are ongoing and would be expected to be completed in year 2014, increasing the airport capacity to serve 62 million passengers per annum. In early 2014, SkyTeam will welcome Garuda Indonesia as their second airline in Southeast Asia to join after Vietnam air. This will open up a bigger market to Indonesia and we will be expected to see another spike in passenger number next year. Asiana Airlines has also just commenced flight operations in July 2013. Asiaana is the second Korean airline serving Indonesia, after Korean Air, which has for years served Jakarta and Denpasar.

 Long term advertisers such as CIMB had certainly benefited from the increased exposure to a growing passenger volume for their advertising at the Soekarno-Hatta International Airport. CIMB had been advertising since 2009, do read more about it here

TPM Outdoor Second Newsletter 2013

By Chris Ong 

Arriving at the half year mark, TPM is excited to launch our second Newsletter for the year to share more about one of our many key business locations, the largest city and capital of Indonesia, Jakarta.

Achieving a 6.23% economy growth and 26% increment for foreign investors in 2012, Indonesia emerge as one of the top market for global investors and a worthy contender to join the BRICS group. 

Being the gateway of Jakarta, the Soekarno-Hatta International Airport is Asia’s 4^th busiest airport with 57 million passengers in 2012. This international airport is enjoying a passenger increment of 15%-20% each year since their opening in 1985. With Terminal 2 to be anticipating the ASEAN open sky policy in 2015, we are sure we can see the figures shooting up to a greater height.

Airport is the hotbed for advertisers, with millions of travelers yearly; we can understand why brands are all fighting for a space in the airport for a chance to reach out to their target audience. Just to name a few, OCBC NISP worked with us to showcase their status in the airport with a custom premium lounge concept with our concept lightboxes at the international baggage claim area. For tourism, we have Singapore’s Resorts World Sentosa and Macau Tourism strategically placing their advertisement at check-in counters targeted at specific airline's frequent flyers.

What is the meaning of life if there is just work and no fun? As the living quality of Indonesian rises, we can see a booming demand for luxury cars, consumer goods and also entertainment premises. Located at the 56^th floor of the BCA tower in Jakarta, SKYE is the one place to party and dine. Instant getaway from the hectic day and we are sure that magnificent view of the skyline will captivate you and set you into the "Kick Back and Relax" mode in an instant.

TPM Newsletter Jakarta Introduction

Shifting the attention back to Singapore, we are proud to be part of the massive network campaign that the Singapore Police Force (SPF) initiated during March this year. To raise awareness of scam crimes and also thief, the SPF launched their awareness campaign nationwide using our prestige sites to educate the public about crime prevention. From sites along Eu Tong Sen St to table top displays in 8 major food centers, we can assure that the message is clearly brought across to Singaporean of all ages and nationality.

Singapore Police Force network awareness

The half year point marks a fun and exciting start for the year and also more that is to come in the coming second half of the year. We look forward to share more of our achievements to you.

The "Kid" Within Me

By Chris Ong 

Yearly, June marks an important month for me, it's not just only the month that I was born in, but also the month where gaming’s most important expo would be held. Since 1995, the Electronic and Entertainment Expo (E3) would gather thousands of professional in this industry for major announcement and the giants will share their vision and plans for the year. Same for this year, some 48,000 people from 102 different countries attended the event held from 11^th to 13^thof June.

If you still think that gaming are for kids, then tell that to giants like Sony, Microsoft, Nintendo and Electronic Arts who are pumping crazy amount of money into this business.

Think twice if you think that gaming would not need any advertising. What can be better than seeing your favourite video game character which you see only on your digital screen, appearing on a big billboard, poising to strike. This not only sets my blood rushing but also brings me to another level of excitement and anticipation for the game. Evidence? We are already seeing more outdoor and indoor banners at this year’s expo.

Banners within the Expo Area, Beautiful aren't they?

Batman and Assassin's Creed, what more can I ask for!

All geared for next generation!

The highlight for this year’s event was the revelation of the next generation console from both Sony and Microsoft. All eyes are on Sony since they announced the new Playstation 4 console since February this year. Here’s the catch, they announced it without showing the world how does the physical console looks like, therefore, people from the industry and also the public wants to catch a glimpse of this beast in E3 this year.

Sony sure knows how to tease the people, just one day before the great event, a campaign was launched on the digital screens along the streets of London, Birmingham, Manchester and Leeds during the rush hours. With the display only showing the message “See You In The Morning”.  

Along the busy streets

See you In the Morning!

This teaser campaign helps to build anticipation and excitement for the event and the great revelation form Sony. Next morning, just a few hours after (Time zone difference) their official launch in Los Angeles, these screen immediately changed the message and along with the world, revealed the look of the new Playstation 4.

Revelation of the console along with the whole world!

We really saw them the next morning

This would be the very first reveal of the design and look of Sony’s black box console that goes on sale later this year. What I really love about this campaign is the simultaneous launch and announcement of the highly anticipated home entertainment system which captures and teased the thousands of traffics users along the streets since the previous day. As mentioned by the Associate Director of the site owners, Ocean Outdoor, “This is a genius use of premium digital outdoor to head one of the most anticipated launches in the home entertainment sector of the year”

Back in Singapore, our own team have helped Electronic Arts (EA) with their launch of the yearly and highly anticipated sports title, NBA2K12 back in 2011. Situated strategically on the LED screen in the only mall that has more sports equipment than the whole of Orchard 313, this display that was at Queensway Shopping Centre not only targets on the massive amount of sports enthusiast daily, but also the heavy traffic at every hour.

Keep the "Game" moving

Capturing the crowd that is waiting for the traffic

Combine with a Die-cut display of the game’s logo, it manage to generate more buzz and attention to passer-by. With a mall totally dedicated for electronic device, Sim Lim Square would also be the top location that these companies can advertise in to reach out to their mass consumers. Gaming culture might not be that big in Singapore, but recently, I’ve seen more and more games doing their advertising outdoor to reach out to more people. I, for one, strongly feel that this trend will grow and believe that gaming companies will make use of this media to further create their awareness globally.