Celebration and Cheers on Together with Powerful and Costs Effective Billboard Displays

Somehow, this is a quarter of great celebrations and cheers in Singapore and around the world!

For me the biggest events are the 2014 FIFA World Cup and the presidential elections in Indonesia. Yes, other events more worthy happening now include the upcoming National Day Celebrations in August, the annual Eid holidays, Mid Autumn Festival and the 2014 Formula 1 Singapore Airlines Singapore Grand Prix happening on 19-21 Sept 2014 - woo... A new title sponsor!

TPM Outdoor is geared up to celebrate with our clients by introducing 2 special offers. One is the Checkpoint Media offer that includes 3 of our top sites. TPM is also re-launching one of our largest billboard - A spectacular billboard is situated at People’s Park Complex (Chinatown). Just in time to create a strong branding and high impact billboard before the 8th September! 8th September is Mid-Autumn Festival, one of the most important festival in the Chinese Culture, celebrated in every Chinese place all over the world. Chinatown and its annual street lighting festival will be the heart of the festivities in Singapore.

What a busy and activity filled quarter! Have your brand be part of all these through powerful and costs effective billboard displays.

The Branded Crime Fighters

By Chris Ong

Across the globe, we always view any police force as individuals that are vigilant and brave; the same could be said for our own Singapore Police Force (SPF). We can be sure that we are safe in the hands of these crime fighters.

In recent years, we can see a rise in public awareness about crime prevention all around us.

“A brand is a psychological construct in the mind of everyone who’s aware of us,” said Mr. Ng, who was made police chief in 2010. He kicked started a series of campaign to educate us citizens to keep a look out for our surrounding and engage the public with the force.

An image paints a thousand words; a wall of text requires you to read through it, a video needs you to invest time if you want to watch entirely of it. Images does not have either of those problems, instead, what you see is what you get. Advertising not only benefits consumer goods, it can be used to create awareness and public message for everyone.

From pillar wraps to large format billboard display, we can see SPF putting effort to educate and encourage the public to fight crime together with the force.

Lowest Crime Rate in 29 Years

Statistics shows that Singapore enjoyed the lowest crime rate in 29 years. Of course, the vigilant policemen and patrolmen are doing their job diligently to ensure that these crimes would not happen under their watch. But a lot more effort was placed into crime prevention campaign that was spread across the nation.

TPM is proud to be part of SPF campaign which was pushed out in Mid-March. This campaign was spanned across various places in Singapore to ensure that the message to be well received nationwide.

Giant Lightbox located at Furam City Center 

Tri-vision Display located at People's Park Complex 

These awareness messages are strategically located at places with high human and vehicle traffics which ensure that no one misses them. To reach out to more people, SPF choose to make use of table tops across various major food centers to help push the awareness even more. Around 800 table top displays were used to cover 8 major food centers across Singapore. 

Joo Chiat Food Center Table Top Displays 

Sembawang Hill Food Center Table Top Displays 

Serangoon Food Center Table Top Displays 

Joo Chiat Food Center 

With that much amount of impression that is carefully placed at every corner of Singapore, we sure believe that these images are “Burn” into the minds of all our fellow citizens. As the saying goes, “Prevention is better than cure”, we strongly believe that these prevention measures that the SPF took will be well worth the effort.

TPM Outdoor Second Newsletter 2013

By Chris Ong 

Arriving at the half year mark, TPM is excited to launch our second Newsletter for the year to share more about one of our many key business locations, the largest city and capital of Indonesia, Jakarta.

Achieving a 6.23% economy growth and 26% increment for foreign investors in 2012, Indonesia emerge as one of the top market for global investors and a worthy contender to join the BRICS group. 

Being the gateway of Jakarta, the Soekarno-Hatta International Airport is Asia’s 4^th busiest airport with 57 million passengers in 2012. This international airport is enjoying a passenger increment of 15%-20% each year since their opening in 1985. With Terminal 2 to be anticipating the ASEAN open sky policy in 2015, we are sure we can see the figures shooting up to a greater height.

Airport is the hotbed for advertisers, with millions of travelers yearly; we can understand why brands are all fighting for a space in the airport for a chance to reach out to their target audience. Just to name a few, OCBC NISP worked with us to showcase their status in the airport with a custom premium lounge concept with our concept lightboxes at the international baggage claim area. For tourism, we have Singapore’s Resorts World Sentosa and Macau Tourism strategically placing their advertisement at check-in counters targeted at specific airline's frequent flyers.

What is the meaning of life if there is just work and no fun? As the living quality of Indonesian rises, we can see a booming demand for luxury cars, consumer goods and also entertainment premises. Located at the 56^th floor of the BCA tower in Jakarta, SKYE is the one place to party and dine. Instant getaway from the hectic day and we are sure that magnificent view of the skyline will captivate you and set you into the "Kick Back and Relax" mode in an instant.

TPM Newsletter Jakarta Introduction

Shifting the attention back to Singapore, we are proud to be part of the massive network campaign that the Singapore Police Force (SPF) initiated during March this year. To raise awareness of scam crimes and also thief, the SPF launched their awareness campaign nationwide using our prestige sites to educate the public about crime prevention. From sites along Eu Tong Sen St to table top displays in 8 major food centers, we can assure that the message is clearly brought across to Singaporean of all ages and nationality.

Singapore Police Force network awareness

The half year point marks a fun and exciting start for the year and also more that is to come in the coming second half of the year. We look forward to share more of our achievements to you.