Coca-Cola brightened up everyone's day by Rolling Out Happiness as the Coca-Cola truck creates an instant park in an otherwise gray city square.I cannot seem to better describe this Coca Cola ROHA - Roll Out Happiness campaign then to quote the friend that shared this video with me - "who says banner ads has to be vertical wall. what about flat on the FLOOR!!!!"Fun.&nb...
According to the Outdoor Media Association (OMA), the Australian Outdoor industry posted net revenue year-to-date of $503 million in 2012, a healthy 1.8% increase on $494 million in 2011. This is an impressive result given that many other traditional media are seeing a decrease in audience and market share.
Growth drivers for Outdoor media During the past ten years, the Outdoor industry in Australia has almost doubled in total revenue, with...
Subscribe to:
Posts (Atom)
