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By Chris Ong  I have a confession to make, I am hooked onto the new Star Trek movie officially. I am no fan of the original series but ever since watching the new movie that was launched around 2 weeks ago, this reboot of the original franchise have been stuck in my mind since then. As amazing as the new movie, I have notice that Paramount Pictures have also went a step further with their marketing effort of this new addition into the movie...
Developed by the Grey Spain, this simple but effective Out of Home advertising uses a simple lenticular technology to achieve its campaign objective. From Gizmodo -In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time. The secret behind the ad's wizardry is a lenticular top layer, which shows different images at varying angles Good...