British Airways - #lookup in Piccadilly Circus

[Taken from youtbue...]Courtesy of a little digital magic, the young man in this poster really does know when it's a British Airways plane. And that really is the actual flight number and where it's flying in from.

From Adage 

British Airways' "Magic of Flying" by OgilvyOne, London, took home the Grand Prix in the direct category at the Cannes Lions International Festival of Creativity. Great fun! Children love watching aeroplanes fly by. Guess, this is a great Children's Day message too.

Tourism Surges - Advertising in the Jakarta Soekarno-Hatta Airport

Much of the growth of airport passenger numbers in the Jakarta Airport (Soekarno-Hatta) Indonesia is fueled by both the rising affluence of the middle class in Indonesia and also larger number of business travelers. Some tourism related advertisers in the Jakarta International Airport includes Macau Tourism, Resorts World Sentosa, Pacific Place Jakarta (mall), etc. We had written about Indonesians Traveling to Singapore and how the traveling trends have developed cultural adaptation for the Muslim coming into and going out from Indonesia

Recently,we were part of the 2014 global campaign for the repositioning strategy for Pullman Hotels & Resorts as the Accor Group spread its “Design your journey” advertisements into Indonesia's capital airport. The visuals were artistic, modern, flowing and very inviting at the same time - almost felt like jumping into the aqua depths of the pool visual or lounging iconic white Arne Jacobsen Swan Chair in a haze purplish pink. Woo. Chilled out.

Accor's press release own words: Accor unveils global repositioning strategy for Pullman Hotels & Resorts

The upscale segment represents 32% of the global hotel market. It is definitely a golden opportunity for Accor, which has strengthened its presence in this segment over the last few years thanks to the dynamism of its Sofitel, Pullman and MGallery brands. Today, the group is unveiling Pullman’s strong ambitions at a press conference event hosted by the Pullman London Saint Pancras.

Key points: Accelerated expansion Pullman has hotels and resorts in 23 countries in the world’s key business and tourism destinations. The network has grown very rapidly to 79 hotels in five years. The objective is to have 150 establishments by 2015-2020 and 500 in the long term. Christophe Vanswieten, Chief Operating Officer Pullman Europe, explains, “Our expansion focuses on reinforcing our positions in Europe, opening establishments in strong-growth regions, notably Russia and Latin America, and continuing our growth in Asia-Pacific. In Europe, as well as the opening in June of our first hotel in Brussels, which will also be the network’s 80th establishment and Pullman’s 24th country, we are implementing an unprecedented project in Paris with the renovation of our five establishments there over an 18-month period, due to end in April 2014 when the emblematic renovation of the Pullman Paris Tour Eiffel will be completed.”

A robust response to the expectations of “new generation” travelers Hyper-connected, nomadic and ever more cosmopolitan are the three words that summarize the new upscale, seasoned traveler. For these customers, the lines between work and private life are becoming increasingly blurred, but they want to stay connected with their “clans” at all times. Echoing the powerful concepts of travel and comfort that its name evokes, Pullman has therefore redefined its positioning to meet these new expectations. All the details of its offer, the guest experience and the approach to hotel life have been rethought to make Pullman hotels lively places where guests interact in a contemporary setting. For Grégoire Champetier, Chief Marketing Officer of Accor, “Comfort and high-quality, efficient services are intrinsic aspects of upscale hospitality. To differentiate ourselves in this market, it is imperative that we offer our guests emotion. Every trip must be an enriching experience that enhances performance and creativity at work without losing sight of the enjoyable and social dimension of travel. We have rethought Pullman’s positioning to respond to this fundamental trend.” Reinvented services and a revamped brand identity Pullman has created an artistic, culinary and visual customer journey designed to provide guests with a unique hotel experience. The brand summarizes this attitude with the term “Bleisure”, a contraction of the words “Business” and “Leisure”. - Style, contemporary art and design are at the core of Pullman’s new identity Pullman wants to make art accessible to everyone by displaying contemporary works in various parts of its hotels through permanent or temporary exhibitions or partnerships with local and international artists. As far as style and design are concerned, several artists have contributed flagship items to Pullman. For example, Christophe Pillet has reinterpreted the welcome spirit by creating a reception table with a striking, easily identifiable design. Mathieu Lehanneur has designed a globe for the lobby that symbolizes the brand’s cosmopolitan nature. He has also created a new way of living the hotel meeting experience through a “board room” that features a meeting room table designed like a poker table. Lastly, the Pullman teams will wear a collection of outfits created by fashion designer Martine Sitbon. This collection reflects the brand’s desire to combine professionalism with elegance. The brand has also worked with renowned interior designers in each of its establishments, including Didier Rey, Jean-Philippe Nuel, Marcello Julia, Harald Klein, Didier Gomez, Isabelle Miaja, etc. - A reinvented restaurant offer With CuisinMotion by Pullman, the brand offers a resolutely modern approach and breaks with traditional hotel food and beverage codes creating an original culinary offer in each establishment. At any time of the day, in the hotel’s various eating areas, Pullman offers round-the-clock food and unique concepts through its own signature services: “Tapastry by Pullman” for friendly after-work gatherings; “Vinoteca by Pullman” and “Tea Deli by Pullman” which give guests a taste of flavors from around the world, and “Open Kitchen” which turns cooking into a show. The Pullman hotel restaurants and bars are places designed to foster interaction and discovery. - Easier access to and use of technologies Connectivity by Pullman is designed to offer guests a high-speed, mobile, intuitive and safe digital experience that is both enjoyable and efficient. The concept is available throughout the hotel, from the lobby to the swimming pool and features high-speed, free Wi-Fi, a unified entertainment device (the TV, smartphone and tablet are synchronized into one single application), latest generation equipment in partnership with Microsoft and Samsung available in dedicated spaces, connected rooms, etc. Pullman makes it easy for guests to access and use all technologies. - “Design your journey” To illustrate its new positioning, Pullman has worked with DDB (DDB Paris and Marie-Louise agencies) on a new advertising campaign that highlights the mindset and design of its hotels and resorts. To create a refined atmosphere and give the campaign a unique identity, the shoots were carried out by British photographer Nick Meek and a new advertising signature was created: “Design Your Journey”.

This advertising campaign (billboards, printed press and Web) will be launched in 2013 and 2014 in Brazil, China, Germany, the United Kingdom, the Netherlands and France. Pullman has also completely revamped its graphic and editorial identity. The focus has been on transforming its logo by adding a symbol inspired by the yin and the yang to express the dual “Bleisure” aspect of the Pullman experience. The spirit of Pullman is also reflected in its magazine “The Pullman Magazine” which has an editorial line that focuses on travel, design, and ideas, etc. Through this publication Pullman aims to share its passions and discoveries with travelers.

With this new strategy, Pullman should rapidly establish itself as THE benchmark in upscale international hospitality. Yann Caillère, CEO of Accor confirms this ambition: “The upscale and luxury segments are at the heart of Accor’s strategy. Sofitel’s successful repositioning has given us strong credibility with our customers and investors in these markets. In 2007, we reestablished Pullman. Now, we have overhauled its identity and service offer and made it a unique brand in a highly competitive segment that will serve as a key lever to help us fulfill our ambitions in the upscale and luxury segments.”

Celebration and Cheers on Together with Powerful and Costs Effective Billboard Displays

Somehow, this is a quarter of great celebrations and cheers in Singapore and around the world!

For me the biggest events are the 2014 FIFA World Cup and the presidential elections in Indonesia. Yes, other events more worthy happening now include the upcoming National Day Celebrations in August, the annual Eid holidays, Mid Autumn Festival and the 2014 Formula 1 Singapore Airlines Singapore Grand Prix happening on 19-21 Sept 2014 - woo... A new title sponsor!

TPM Outdoor is geared up to celebrate with our clients by introducing 2 special offers. One is the Checkpoint Media offer that includes 3 of our top sites. TPM is also re-launching one of our largest billboard - A spectacular billboard is situated at People’s Park Complex (Chinatown). Just in time to create a strong branding and high impact billboard before the 8th September! 8th September is Mid-Autumn Festival, one of the most important festival in the Chinese Culture, celebrated in every Chinese place all over the world. Chinatown and its annual street lighting festival will be the heart of the festivities in Singapore.

What a busy and activity filled quarter! Have your brand be part of all these through powerful and costs effective billboard displays.

FIFA World Cup and TPM's Advertising

Indeed - From the FIFA.com website today - "Tenacity triumphs as last four completed" it is down to the last 4 this week = Brazil-Germany, 8 July 2014, Argentina- Netherlands, 9 July 2014.

It is also time for TPM Outdoor team to share our favorite World Cup advertisements and moments. Could it be the Nike Commercial 2014: "Winner Stays" featuring Cristiano Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta?

Nurain, prefers the KFC Commercial featuring Cristiano Ronaldo and a chicken drum stick. I think I prefer the chicken drum stick. Rina cries foul - how can a world class footballer promote unhealthy fast food. No matter foul or fowl, my choice is clear on this. 

Maybe there are other things to sink your teeth into besides a juicy drum stick this 2014 Fifa World Cup? Luis Suárez did show what his teeth are capable of, so maybe Adidas and KFC should swap celebrities? More details here: Adidas Pulls Teeth-Baring Ads With After World Cup Biting Incident  

Rina's contribution - Well-played for Samsung with Messi representing the launch of the new Galaxy S5 in Jakarta, Although Belgium is out of the World Cup, the Messi branding still goes a long way.  

Jonas' favorite World Cup moment - I guess a picture says a thousand words here.

World Cup fever, take us!

Out-of-Home Does Good

I had posted several Out-of-Home executions that have done good, as in literally - Leo Burnett Chicago & Sydney took on Coca-Cola's Happiness Without Borders to a new level.

Taken from the website:

In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations -- India and Pakistan. The initiative "Small World Machines" provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols -- together.

Let OOH reach you in all senses - sight, sound, smell, taste and touch. Then let it touch your heart. Coca-Cola rolls out happiness in the other campaign here

To more good things, good times and good Out-Of-Home advertising.

"Tomorrow, is the first blank page of a 365 page book. Write a good one."

Image from here

Thank you 2013. 

Happy 2014.

To more good things, good times and good Out-Of-Home advertising.

Boom in advertising expenditure in Myanmar - Channel NewsAsia

After a series of consecutive blog posts about Myanmar, Yangon - Myanmar, rising among Southeast Asia, Myanmar - Rising, Exciting and Ever Changing and Changing.... and finally, 27th SEA Games 2013 Myanmar Nay Pyi Taw, I was really looking forward to post on something else, but this Channel NewsAsia article caught my eye with specific reporting on Myanmar's advertising scene. Full details including video interview in the Channel NewsAsia link:

Boom in advertising expenditure in Myanmar - Channel NewsAsia
POSTED: 26 Dec 2013 15:37
With the recent entries of many international brands, advertising expenditure in Myanmar is growing by leaps and bounds. Last year, it increased five-fold to some US$118 million, and by the end of this year it is expected to be US$180 million. 

YANGON: With the recent entries of many international brands, advertising expenditure in Myanmar is growing by leaps and bounds. According to a local research firm, five years ago advertising expenditure was worth just US$24 million. 

Last year, it increased five-fold to some US$118 million, and by the end of this year it is expected to be US$180 million. 

The advertising scene is quickly changing with the creativity in foreign competition, which is in turn firing up the attempts of local companies in this fast-changing market. 

 Renowned international brands like Coke and Unilever are the latest advertising game changers in Myanmar. 

 Myint Zaw, president of Professional Marketers Association, said: "In 2010, you're advertising because you want to be known. But now it's a need to engage with consumers to get your business. So for local companies' advertising, they need to be more creative, more innovative and more alive. Only then they can make differentiation and only by differentiation, they can make their market share more sustainable and gain some growth." 

Television advertisements currently take up the lion's share of the market, followed by newspapers. It is likely to stay that way for some time to come.

Thurein Nyein, MMRD Research Services’ general manager, said: "Television can reach the Myanmar consumers across the country because the print media like the weekly newspaper or the daily newspaper might have limitation. Television can reach at least 80-90 percent for national TV or at least 20 percent of the total population for the regional TV. 

"For social media, it is just at the picking-up stage… usage is coming up. Compared to the last two years, young people and adults have just started using Facebook. But we still do not see too much of advertisements on social media at this moment.” 

Advertisements selling cars and financial products will also be the next growing trend in Myanmar as such products cater to consumers with rapidly growing spending power. 

With few media outlets in the past, companies had limited opportunities on where to advertise and how to market themselves. 

But that has since changed because the Myanmar government has liberalised the media sector, allowing for more newspapers as well as TV channels to operate.

Companies will also now have to be more focused on where they want to advertise and who they want to target. This means an ad that works in Yangon may not be suitable for those living in the other parts of the country because of different tastes, needs and lifestyles. - CNA/xq

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